Matt Smith

Owner & President

Matt Smith is Owner and President of Fat Matt Roofing, leading the company’s vision, direction, and long-term growth. Based in Abilene, Texas, he has been instrumental in building the company into a trusted name across the Big Country and surrounding West Texas markets. Matt focuses on setting the standard for where the company is going—driving vision, supporting leadership, and ensuring the business continues to grow with purpose and consistency. His leadership helps align the team at every level, creating a foundation for strong execution and long-term success.

Kyera Smith

Co-Owner

Kyera Smith is a co-owner of Fat Matt Roofing and has played an integral role in building the foundation of the company. Based in Abilene, Texas, she has contributed to the growth and development of the business from its early stages to where it is today. Known for her attention to detail and hands-on involvement, Kyera has supported key areas such as financial oversight, payroll, and administrative processes. Her ability to bring structure and organization to the business has helped create the systems that allowed Fat Matt Roofing to grow and operate at a high level.

Alex Warren

Vice President

Alex Warren serves as Vice President of Fat Matt Roofing, leading operations, sales strategy, and marketing across the company. Based in Abilene and serving the greater West Texas region, he works directly with ownership to execute and maintain the company’s vision while driving performance across all areas of the business. He began his career with Fat Matt Roofing in field sales and quickly developed into a high-level producer. That foundation, combined with his leadership background, gives him a strong understanding of both field execution and company-wide performance—allowing him to build systems, improve efficiency, and drive consistent results across the organization.

Alfonso Salazar

Quality Control Lead

Alfonso Salazar serves as Quality Control Lead at Fat Matt Roofing, overseeing field quality, crew performance, and jobsite standards across all projects. Born and raised in Abilene, he brings over two decades of hands-on experience in roofing, construction, and field operations. Alfonso plays a critical role in ensuring every project meets company standards and is completed the right way from start to finish. Known for his leadership in the field and ability to work directly with crews, he holds a high standard for workmanship and accountability, helping maintain consistent, high-quality results across every job.

Arturo Moreno

Repair Team Lead

Angel Denman

Production Lead

Angel Denman serves as Production Lead at Fat Matt Roofing, overseeing scheduling, materials ordering, and day-to-day production coordination. She plays a key role in keeping projects organized, on time, and running smoothly from start to finish. Born and raised in Abilene, Texas, Angel brings a strong sense of accountability, organization, and follow-through to the production team, helping ensure crews and customers stay aligned throughout each project. Outside of work, she enjoys reading, running, yoga, good food, and spending time with her family.

Heather Poe

Director of Sunshine

As a Texas transplant from Arizona, I spent the last 25 years pouring my heart into raising my three boys. Now that they’re grown, I’ve shifted that same energy into uplifting everyone around me. Whether it’s dancing, cheering on my boys at rodeos, or simply spending time with family, I believe in living fully and loving deeply. People are my passion. My goal is to add value to every life I touch. I live by the belief that success comes from creating value, touching lives, putting others first, being authentic, and staying humble enough to receive in return.

Presley Franklin

Financial Admin

Presley serves as Financial Administrator at Fat Matt Roofing, managing accounts payable, financial tracking, and day-to-day financial operations. She plays a key role in ensuring accuracy, organization, and accountability across the company’s financial processes. A graduate of Abilene Christian University with a degree in Criminal Justice, Presley brings a strong attention to detail and a disciplined approach to her work. Outside of the office, Presley enjoys spending time outdoors and with family and friends. She and her husband have a young son, Major.

Clay Schaefer

Insurance Relations

Casey Lobb

Inspection Lead

Casey serves as the Corporate Inspection Lead at Fat Matt Roofing, bringing extensive experience from the insurance industry where he previously worked as a property inspector for multiple carriers. His background provides a deep understanding of how roofs are evaluated from both the contractor and insurance perspectives, making him a critical asset to the team. He is highly skilled in roof and property inspections, known for his attention to detail and ability to accurately assess damage. Casey’s technical expertise extends beyond standard inspections—he is proficient in leak detection, advanced assessment methods, and identifying issues that others often miss. Casey is also a key trainer within the organization, helping develop both inside and outside sales representatives in proper inspection techniques and damage identification. He plays an important role in educating the team on flat roofing systems and ensuring inspections are performed thoroughly and consistently across all markets. In the field, Casey stands out for his ability to safely handle challenging and high-risk situations. He is an experienced climber who prioritizes safety while performing complex inspections, using the proper equipment and procedures to mitigate risk while still getting the job done right. A proud military veteran, Casey brings discipline, leadership, and a strong sense of responsibility to his role. In addition to inspections, he is also able to step in and support production and quality control efforts when needed, making him a versatile and dependable part of the Fat Matt Roofing team.

Ben Warren

Quality Control Specialist

Zach Gonzales

Inside Sales Lead

Zach Gonzales is an integral part of the Fat Matt Roofing team, playing a key role in inside sales and customer coordination. He brings a high-level, structured approach to the sales process, helping ensure customers understand their options and feel confident every step of the way. Zach is known for keeping things organized and moving, bridging the gap between initial contact, inspections, and project execution to help everything run smoothly. Originally from Marathon, Texas, Zach earned his bachelor’s degree in Criminal Justice from Sul Ross State University in Alpine, where he met his wife, an Abilene native.

Dakota Dulaney

Field Representative

Shane Villarreal

Field Representative

Husband, father of 4, and servant of the Lord dedicated to generational discipleship

Kyler Pritchett

Field Representative

Nathan Whitt

Field Representative & Marketing Specialist

Nathan Witt serves as the Lead Field Representative for the Lubbock District at Fat Matt Roofing, while also playing a key role on the marketing team. He is instrumental in driving growth in the Lubbock market, combining field execution with strategic marketing efforts to expand the company’s presence. Nathan brings a diverse skill set that includes photography, videography, social media marketing, and sales. As a well-known social media influencer, he has built a strong personal brand and understands how to capture attention, communicate value, and build trust—skills that directly translate into both lead generation and customer engagement. He has introduced a new level of energy and effectiveness to canvassing efforts in Lubbock, helping create opportunities while also delivering a strong, professional customer experience. His ability to connect with homeowners, understand their needs, and guide them through the process makes him a valuable asset in both sales and operations. Nathan is actively helping lead and develop the Lubbock market, bringing consistency, creativity, and execution to a growing division. His drive, versatility, and forward-thinking approach make him a key contributor to Fat Matt Roofing’s expansion into new markets. Outside of work, Nathan is a dedicated husband and father who takes great pride in his family. He also enjoys riding motorcycles and brings the same passion and discipline to his personal life as he does to his work.

Jayden Pritchett

Field Representative

John Byrd

Quality Control

John Byrd serves in Production and Quality Control for Fat Matt Roofing in the Lubbock market, where he plays a critical role in supporting production and ensuring every project meets company standards. With over 20 years of hands-on roofing experience, John brings a deep understanding of the trade, having worked across multiple markets and alongside a wide range of crews and companies throughout his career. His background in both roofing and general construction gives him a well-rounded perspective in the field, allowing him to identify issues early, maintain jobsite standards, and help crews stay on track. John is focused on supporting production efforts in Lubbock by making sure jobs are done right the first time and delivered at a high level of quality. Known for his consistency, attention to detail, and field leadership, John is a key part of maintaining the standard Fat Matt Roofing is known for as the company continues to expand into new markets. Outside of work, John is a dedicated husband and father who values his family deeply. His experience, character, and commitment to doing things the right way make him a valuable part of the team.

Kay Smith

Marketing

Kay Smith serves as the Marketing Specialist at Fat Matt Roofing, where she plays a key role in shaping the company’s brand presence and driving growth across multiple platforms. Having grown up around the business, Kay brings a unique perspective rooted in firsthand experience, strong business instincts, and a deep understanding of what it takes to build and sustain a successful company. She has been instrumental in taking Fat Matt Roofing’s social media presence to the next level, developing engaging content, increasing visibility, and strengthening the company’s connection with the communities it serves. Her ability to understand trends, communicate the company’s message, and consistently execute has positioned her as a driving force behind the brand’s expansion. Kay is currently focused on expanding marketing efforts beyond social media, helping build out systems and strategies that will support long-term growth across multiple channels. Her creativity, work ethic, and commitment to excellence make her a vital part of the team and a key contributor to Fat Matt Roofing’s continued success in the market.